How Pivotal Movement started
Pivotal Movement started life as an “idea in motion” when one of us, Stuart actually, finally took the leap and bought a Garmin. Working in nutrition for many years, he wondered how all those calories, ticking over in front of him, could be put to better use… so they weren’t just being left by the side of the road.
We’re living at a time when the world is grappling with both hunger and obesity, and when people are moving less. New financing approaches are needed. Matched-funding approaches — where initial funds raised unlock more funding — are being trialled. Why can’t this be done with calories too – so that, let’s say, a million calories burnt unlocks $100k in new funding? That’s the question we asked ourselves, and it’s the challenge we have set.
We believe this is a huge potential “win-win” as the actual process of raising funds is health-promoting in itself. Pivotal Movement can only work if we mobilize the 3 communities (members (burners), investors and partners), keep them connected and generate enough enthusiasm to “make every move count”.
That’s what we’re doing now. The wheels will really start to turn (and the funds will flow) when we get investors interested. Just as Pivotal Movement is an innovation in nutrition and health financing, we need innovative investors to step up to the plate and see the “win-win” in supporting it.